Shortly before Euro 2024, FC Bayern wanted Ralf Rangnick as coach. He stayed with Austria's national team – and led it to its first World Cup since 1998.
Hill after hill, without knowing what lies beyond: the line keeps going.
Leadership Quality #3
Commitment: Without commitment, no one can become an outstanding leader.
Leadership Quality #8
Focus: If you chase two rabbits, both will get away.
3 min read5 sectionsSituationLink to the quality
Contents
On May 2, 2024, Ralf Rangnick announced that he would remain head coach of the Austrian national football team. FC Bayern Munich had wanted to win him as successor to Thomas Tuchel. Rangnick, then 65 years old, has led the Austrian team since 2022. A few weeks before the European Championship he chose the task he had started. The case shows the Quality of Commitment.
A golden line runs straight on to its goal, accompanied by eleven dots, while a dashed branch towards a large bright ring stays unused – like Ralf Rangnick’s decision to stay with his team.
01
An offer at the wrong time
Situation
Bayern were looking for a new coach in spring 2024. According to reports, Xabi Alonso and Julian Nagelsmann had already declined. The club stepped up its courting of Rangnick. At the same time Austria was just weeks away from the start of the Euros in June.
Link to the quality
Commitment is tested when an attractive alternative appears. As long as there is none, staying is not a decision. Leaders should know before such moments to whom they have made a promise.
02
A decision for something
Situation
Rangnick said: “I am Austria's head coach with all my heart.” He stressed that this was “not a rejection of FC Bayern” but a decision for his team and their shared goals. His contract ran until 2026.
Link to the quality
Those who act with commitment give positive reasons for staying. Rangnick disparaged no one and put his team at the center. For employees it is a strong signal when their leader explicitly chooses them.
03
Ending the unrest immediately
Situation
In the same statement Rangnick said that full concentration was on the European Championship. That settled the matter before tournament preparation began. The team could work without an open coaching question.
Link to the quality
This is the Quality of Focus at work. Open personnel questions tie up attention across the whole team. A leader creates concentration by resolving uncertainty about their own future quickly and unambiguously.
04
Group winners at the Euros
Situation
Austria lost its first match of the Euros 0–1 to France on June 17, 2024. After that the team won 3–1 against Poland and 3–2 against the Netherlands. Austria won the group ahead of France and the Netherlands. In the round of 16 came a 1–2 defeat to Turkey.
Link to the quality
The leadership's commitment carries over to the team's effort. People give more when they know their boss is staying. It is no guarantee of success, as the early exit shows.
05
The long road to the World Cup
Situation
In World Cup qualifying Austria won its group with 19 points from eight matches. First place was secured on November 18, 2025, after the final match against Bosnia and Herzegovina. In 2026 Austria took part in a World Cup for the first time since 1998.
Link to the quality
Commitment often only pays off after years. Big goals need leadership that stays beyond a single high point. Those who move on after every offer rarely reap what they have sown.
Key takeaways
Key lessons
01
Clarify before the next offer to whom you have given your word.
02
Justify your staying with what you are deciding for.
03
End speculation about your future quickly and unambiguously.
04
Show your team openly that you have chosen it.
05
Give big goals the time they need.
Summary
Ralf Rangnick turned down an offer from FC Bayern in 2024 and remained Austria's head coach. He explained this as a decision for his team and immediately turned attention to the Euros. What followed was first place in the group at the European Championship and Austria's first World Cup appearance in 28 years. Here commitment created the calm in which a team could grow.